By Sarah Jacobs
This is the fifth blog post from a new series to help you create a business plan in 2014 using our guide The 2014 Photo Business Plan Workbook. Download it here.
Step #5: Tune Up Your Website
The typical photography website around the turn of the millennium was a digital version of a printed portfolio—a handful of your best images arranged into a few galleries. But websites aren’t only portfolios—they are sales and marketing tools—and if you don’t conceive of your website that way, it might be time for an upgrade.
Here are a few things your website must have to …read more