By Conor Risch
Statements from both Magnum and Trunk focused on the possibilities for Trunk to do a better job generating revenue from the archive than Magnum has.
In a statement, Magnum CEO Giorgio Psacharopulo said the agency is “confident that this partnership will allow Magnum’s iconic imagery to reach a new audience of creative professionals. There exist many hidden gems within the Magnum collection and we anticipate that these will be rediscovered through our association with Trunk Archive.”
Trunk …read more
Via: PDN Pulse