When you see a woman in a stock image what is she doing? “Looking nice”? “Taking care of children”? Depictions of women in stock seem to be trapped a decade or two (or three!) behind society as a whole, stereotyping them in gender-specific roles.
Fortunately, trends and attitudes have begun to shift in recent years, and demand for less predictable images of women has increased.
But women work in stock photography, too – what do some of those who help create these images say? We asked some top-ranking (female!) Fotolia Contributors about breaking the mold and changing the views of buyers.