Getty’s Greg Peters on Why Free Images Are Good for Photographers, And for the Photo Industry

By David Walker

Following the announcement by Getty Images that the agency would be allowing non-commercial uses of its images free of charge, we interviewed Craig Peters, Senior Vice President of Business Development, Marketing at Content Images at Getty, to try and find out what the agency hopes to gain from this extraordinary decision.

As we reported today on PDNOnline, Getty has released a new embed tool to make it easy for non-commercial users to share images from Getty on websites, blogs and social media channels. The new tool enables Getty to collect data on those users and and push ads through …read more

Via: PDN Pulse


Marco | Editor

Editor at large and founder of a bunch of stockphoto businesses

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