It’s happened. Facebook, aka the free marketing platform we have come to know and love, now wants businesses and organization to pay to engage with their own fans and followers. If you’ve noticed your reach and “likes” declining lately, you’re not alone.
Back in December, the company acknowledged that the reach per post — in other words, how many of your followers see your post in their News Feeds — has declined. Various studies have confirmed this, one showing a drop in reach from 12% of all followers to 6% over the course of 4 months. And, another …read more