Stock photography is often (and not incorrectly) imagined as generic images of people or objects in very ordinary surroundings and circumstances. Which is fair enough – this is often exactly what the users of stock images want. But it doesn’t have to be that way, and an increasing number of best-selling contributors are looking to break this mold.
We’ve coined the term ‘unstock’ to refer to this new style, because their work is not your typical ‘stock’ imagery. ‘Unstock’ can rely heavily on post-production techniques to add a magical or mysterious air, or might include images that are outside regular daily …read more