Photo Agencies Test Consumer Market with Prints–and T-shirts

By David Walker

One of seven images offered for sale in "Seven x 7 x VII-Print Flash Sale" this week. Photo © Ashley Gilbertson.

One of seven images offered for sale in “Seven x 7 x VII-Print Flash Sale” this week. Photo © Ashley Gilbertson.

In a week-long “flash sale” intended to raise cash for operations and test new ways of engaging with audiences, VII is offering signed 8×10″ prints for $100. Meanwhile, Magnum has announced a 67-hour flash sale of its own, offering signed 6×6″ prints for $100 starting on June 17. In addition, Magnum has struck a deal with Photo.Clothing to emblazon works by various Magnum photographers on t-shirts.

The ventures reflect a new reality for the venerable photo agencies, which have until now …read more

Via: PDN Pulse

    

Marco | Editor

Editor at large and founder of a bunch of stockphoto businesses

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