Standing out from the crowd is a key goal of photographer promotions. In the days of yore, a promo sent to a photo editor might have headed for the trash, or languished in a “keeper” drawer. But the Internet has allowed outstanding promotions to go viral thereby multiplying the intended marketing effects.
Promotions are no longer limited to the postcard – they are a branding mechanism that allow you to show your professional personality. Photographers have gotten increasingly savvy, and also willing to spend big bucks to grab the attention of their favorite art director, photo editor, or even …read more