By Sarah Jacobs
When we hear the word “brand”, the McDonalds arches, Nike’s swoosh logo or the Coca Cola script immediately jump to mind. These ubiquitous brands convey such a consistent aesthetic and feeling through all their messaging that their brand value alone is worth billions of dollars — think of how many hamburgers or sneakers they need to sell to achieve that number!
Branding isn’t for the novice amateur, but it also isn’t in the sole realm of multi-national companies with deep pockets. The good news is that as a photographer, you’ve got a good start as you’re already conveying an artistic …read more