PDN Video: Marcus Smith on How to Develop Your Brand Identity

By David Walker

Marcus Smith, Part 2: How to Develop Your Brand Identity from PDNOnline on Vimeo.

In a previous PDN Video, advertising photographer Marcus Smith explained how he used personal work to land his dream clients. After winning his first few commercial assignments, though, Smith decided he needed a stronger brand identity to maintain momentum. In this video, he explains how he figured out the right brand message for his business, communicated it to a designer, and got a professional-looking brand identity on a tight budget.

Smith will speak at Photo Plus Expo on …read more

Via: PDN Pulse

    

Marco | Editor

Editor at large and founder of a bunch of stockphoto businesses

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