In the world of online fashion, there are typically two main buckets of image assets: 1) e-commerce, and 2) marketing. The marketing assets are the editorial/lifestyle images that might accompany a main feature or online magazine. Here’s an example from Ralph Lauren.
Heavily styled, and often environmental in nature, the marketing photo often conveys aspects of the brand identity. Contrast that to the typical e-commerce photo which typically features a standard set of poses and angles. Here’s one from J. Crew.
A frontal, profile and back-facing shot are the typical set of images in the e-commerce image bundle with additional close-ups …read more