By Amos Struck
iStock to be Absorbed into Getty
iStock has been operating as a separate business unit in the Getty Images family since its acquisition last 2006. All of iStock’s customers and contributors have been tied to a Calgary-based company, iStockphoto LP.
However, over the past few years, Getty has been taking steps to integrate and operate with its other acquisitions as a unified business. Some of the benefits of this move are increased cross-selling to customers, increased cross-placement of content and a more efficient business resulting in an increase investment in customer-facing improvements. And they are now ready to …read more