In the series “Who had the idea first?”, Joe La Pompe continues by focusing on an advertising idea that blooms every season: the bottle made up from cut fruit. A not so fresh concept, always giving the similar variations in the same juice.
Coincidences, copycat, common inspiration? Difficult to say! One thing is certain, dear advertisers: you don’t need to shoot this picture again, it’s already available on Fotolia.
Joe la Pompe