In a clear violation of the ASME (American Society of Magazine Editors) Guidelines, Condé Nast has asked their Editors to write advertorials for the magazines they edit:
Condé Nast caused a stir in the media world Monday when it announced plans for a new studio that will allow marketers to work directly with editors at its magazines to create “branded content,” ads designed to blend in with regular articles.
ASME Editorial Guidelines state:
9. Don’t Ask Editors to Write Ads
Editorial staff should not participate in the creation of advertising. Editorial contributors should not participate in the creation of advertising if their …read more
Via: A Photo Editor