Will ASME Stand Up For Magazine Editors And Punish Condé Nast?

By A Photo Editor

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In a clear violation of the ASME (American Society of Magazine Editors) Guidelines, Condé Nast has asked their Editors to write advertorials for the magazines they edit:

Condé Nast caused a stir in the media world Monday when it announced plans for a new studio that will allow marketers to work directly with editors at its magazines to create “branded content,” ads designed to blend in with regular articles.

http://www.wsj.com/articles/write-ads-conde-nast-staff-is-wary-1422404937

ASME Editorial Guidelines state:

9. Don’t Ask Editors to Write Ads
Editorial staff should not participate in the creation of advertising. Editorial contributors should not participate in the creation of advertising if their …read more

Via: A Photo Editor

    

Marco | Editor

Editor at large and founder of a bunch of stockphoto businesses

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