More and more businesses are looking to video to increase engagement on their websites, applications, and advertisements – anywhere in which a specific message is being promoted and requires a user’s attention.
Captivating consumers is becoming an increasingly tricky business as ours minds are diverted constantly. Keeping a user engaged is an art and video has become a key tool in appropriating and maintaining that attention. The more you have a user’s attentiveness, the more likely they are to remember the brand in the future. 93% of businesses are now using video content and 82% of them have noted the positive …read more