When searching for that iconic photo that embodies the essence of your business, remember to keep your target audience in mind. Try to ensure the people you are communicating with are represented in your images. Primarily, you have to illustrate the obvious- elderly people for a retirement home, or people hiking for an expedition group. But also try to see this as an opportunity to communicate the values of your company. Choose an image that clearly tells your story.
Cliché stock photos do nothing for the personality of a company- remember authenticity is key. If your chosen image is authentic, then …read more