Shooting Whole Food’s First Ever National Ad Campaign: A Talk with Anders Overgaard

By Sarah Jacobs

Photo by Anders Overgaard for the Values Matter campaign

When Whole Foods decided to launch its very first advertising campaign late last year, it was the first time the brand was putting a face to their name on a national level. With help from branding firm Partners & Spade, Whole Foods created the concept behind their “Values Matter” campaign, which relied heavily on photography and real people. The super market mogul was sure it wanted the photographs to be honest and true to the campaign’s core message.

Partners & Spade approached talent repping agency Sarah Laird & Good Company about a particular photographer they …read more

Via: Photoshelter


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