You want to manage social media for your business? Creating profiles on social networking is the first (and most easy!) step. Then it’s on to forming a strategy and implementing the tools to promote your brand and your business. Here are some tips to act, analyze and improve your social media strategy.
Choose your channels. Facebook and Twitter may seem obvious, as well as YouTube to broadcast videos. But if you target a purely professional audience (B2B), consider also LinkedIn to promote your business and your expertise. Does your company specialize in fashion and/or creativity? Adopt Pinterest and Instagram to increase …read more