Jonathan Blaustein: I just called you on the phone. We’re not Skyping. And I noticed that your phone number was 444-BOOK.
Paul Schiek: Yeah.
JB: Who did you have to bribe, as a book publisher, to get BOOK as your phone number? How much money did they make you pay?
PS: OK. Awesome first question, because I love these little details that most people don’t notice, or care about. A lot of people don’t have landlines anymore, and to me, a landline represents this classic way of doing business, so people can just call you at 444-BOOK.
It was sort of, I don’t want …read more
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