By Lee Torrens
The term ‘exclusivity’ means different things in different parts of the stock photo industry. Knowing those meanings is crucial to understanding the context of different topics and conversations.
Let’s take a look.
Exclusivity in Rights Managed
With few exceptions, all images are exclusive to the distributor for RM licenses. This enables the distributor to negotiate usage based on industry, geography and time, using a full history of the images’ usage.
Exclusivity in Traditional Royalty Free
Image exclusivity is almost always a contract requirement in traditional RF.
It’s functionality was thought to overcome duplication when agencies are distributing to other agencies, thought with so many …read more
Via: Microstock Diaries