During my various conversations with reps and photographers about Instagram assignments and campaigns exclusively for social media, I picture genial hipsters wandering the globe with their friends and iPhones. Recently however, Jonathan Feldman, owner of Massif Management, regaled me with tales of a major social campaign he wrangled that seemed more like an extreme sport. And as harrowing as it may seem, perhaps it is the shape of many campaigns to come.
It began with the fact that Microsoft happened to have a barely utilized Instagram account, and the Edelman agency pitched them something novel. Instead of talking about “product and …read more
Via: A Photo Editor