Video Potential in Mobile Advertising

By dinahhillsdon

By the end of 2016/beginning of 2017, video viewing on smartphones and tablets should compete equally with computer viewing. This is one of the main findings of a recent study, conducted by Adobe, dealing with the viewing of video content on mobile phones and the impact of this new trend on advertising.

To support its remarks, the Adobe Digital Index team analyzed more than 214 billion ad impressions, 201 billion online video screening launches, and some 100 billion website visits. The study also reveals that between the 1st trimester of 2014 and the 1st trimester of 2015, viewers’ exposure to ads …read more

Via: Fotolia


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