In a new 30-second spot for Aéropostale set to appear on a video billboard in Manhattan’s Times Square, Casey Brooks directs a squad of midriff-baring female dancers to illustrate the extreme elasticity of the brand’s new jeans. Creative director Brad Sheffer at the agency Acre Creative brought in Brooks to make the spot for Aéro, giving her a brief to capture an “appropriately sexy” vibe, evidenced by sweeping steadicam closeups of the stretchy jeans hugging the dancers’ curves.
“It’s not provocative, more positive,” Brooks says. She credits choreographer Mishay Petronelli with bringing an abundance …read more
Via: PDN Pulse