Pricing and Negotiating: In-Store Lifestyle Shoot for a Retailer

By A Photo Editor

Craig Oppenheimer, Wonderful Machine

Shoot Concept: Lifestyle images of families shopping and interacting

Licensing: Unlimited use of 20 images for 3 years

Location: A retail store on the West Coast

Shoot Days: 1

Photographer: Southern-based lifestyle specialist.

Agency: None. Client direct.

Client: A Midwestern-based retailer specializing in children’s products

Here is the estimate:

Creative/Licensing: The client proposed a very ambitious shot list describing various scenarios featuring parents and children interacting with products in their store. After a conversation on what was accomplishable in one day and determining which shots were just “nice to have” as time allowed, we settled on 20 images to initially be licensed for three …read more

Via: A Photo Editor


Marco | Editor

Editor at large and founder of a bunch of stockphoto businesses

Leave a Reply

Your email address will not be published. Required fields are marked *