DJI Buys “Strategic Minority Stake” in Hasselblad

By Greg Scoblete

DJI Phantom 3

Drone-maker DJI is buying a strategic minority stake in Hasselblad, the two companies announced today.

Just how much DJI paid was not disclosed, but the Chinese drone builder earns a place on Hasselblad’s Board of Directors.

According to a joint press release, the tie-up “will allow opportunities and new ways of combining the technical knowledge and inventive spirit of the two industry leaders in their respective fields.”

The companies “will each focus on their individual strategic directions and related growth opportunities, with marketing and branding platforms continuing to delineate the two companies,” the release stated.

As far as manufacturing, Hasselblad cameras and gear will …read more

Via: PDN Pulse

    

Marco | Editor

Editor at large and founder of a bunch of stockphoto businesses

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