The imagery used in communication and advertising has undergone a profound change in the last few years. Authenticity, emotion, and social trends play a new roll in the pictures that we encounter daily. What does that mean for stock photo vendors and producers?
Murat Erimel, Head of Marketing at Fotolia DACH, discusses the issue and what it means for selecting and producing pictures.
Imagery in Advertising
There’s been a trend towards greater authenticity in the imagery used in ads over the past several years, one that’s also been observed on Fotolia, a database with more than 45 million photos, vectors, and videos. …read more