Back to Print: The Making of Ian Spanier’s Promo Magazine

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Ian Spanier is a photographic chameleon. One day he’s shooting a magazine cover of UFC superwoman Ronda Rousey, and the next he’s shooting advertisements of Danskin ballerinas or U.S. Navy servicemen in the Gulf of Oman. While he always saw his eclectic work as a strength, it often confused clients. “For a long time, I struggled to explain that I shoot a lot of different things. People would wonder which photographer they were going to get when they hired me,” he says.

Spanier decided that he needed a new promotional tool that would champion his diverse photographic voice—the …read more

Via: PDN Pulse

    

Marco | Editor

Editor at large and founder of a bunch of stockphoto businesses

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