Photoshelter Publishes Social Media Handbook
Photoshelter has published the latest in its series of free guides. THE GUIDE The 2012 edition of The Photographer’s Social Media Handbook is designed for photographers who want to establish and grow their social media presence. It covers the best practices you need to enhance your marketing efforts and get you noticed by potential clients. Part [...]
Selling Stock Photography Guide By Photoshelter
Photoshelter has launched its latest guide, this time a guide on how to sell stock photography. ABOUT THE GUIDE ‘What resulted was a comprehensive 48-page guide, Selling Stock Photography, featuring insights from stock buyers and stock photographers themselves. In this guide, you’ll learn: The pros and cons of agency vs. independent stock licensing 15 things photo buyers [...]
How to Sell Fine Art Photography Guide By Photoshelter
New Photoshelter guide focusses on fine art photography FROM PHOTOSHELTER Businesses typically succeed when they can identify a large audience’s needs and then meet those needs better than anyone else. Selling fine art photography, however, is a very different beast. Even the definition “what is fine art photography” seems to evoke a spectrum of strong, [...]
Building Your Image With Imagery
This article is the Third in a series of three written by James Leal-Valias, Creative Director of iStockphoto It seems like every day the Internet offers a new way to market your business. And, while there is no shortage of case studies showing how successful marketers have used these new tools to catapult their companies [...]
How To Start A Photo Business By Photoshelter
Photoshelter has released another free Guide, this time on how to start a photo business. RELEASE Six College Photographers of the Year weigh in on what has helped and hurt their businesses; Veteran experts share essential guidance Building a business can be difficult, but good planning can mitigate lots of risk associated with a fledgling [...]
Use this checklist before buying an image
I published a number of posts on copyright and some of the pittfalls when using images. This is a quick checklist to consider when you’re about to use images, once again with thanks to Stockphotorights. Licensing an image may not be as straightforward as you think – but it needn’t be a legal minefield either. There are [...]
What constitutes personal use of an image?
My boss has asked me to find some images for an internal presentation. Do I still need to pay for them? Yes, in most circumstances. You will still need to pay for the image and license it for commercial use. There are various sources of free images and clip art that you can use, but [...]
13 answers about legally using images
I paid for my image; does that mean I can’t be sued? Not necessarily. Even if you license an image from a reputable supplier, copyright disputes (as well as various other disputes) can still occur. So how can I make sure that I am covered against these potential legal disputes? You should always consult with [...]
Using new media in your business [Seminar]
The annual CEPIC stockphotography conference in Dublin was preceded this year by a day of seminars on the subject of new media. Photosecrets’ Beate Chelette invited me to co-present on the subject: How to Use New Media To Get Business and not just more fans, friends and followers. We talked about a tendency in the [...]
Finding funding for companies
In this presentation Paul Grant of The Funding Game hosts this workshop on raising Funds to grow your business. Guest speaker is William Robons. Finding the finance you need for your enterprise can be like learning to play chess for the first time – you have to know the moves before you understand how to [...]





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