WPP 2009 Third Quarter Trading Update – WPP
WPP, reported their results over the third quarter and the first nine months of 20009. Third quarter like for like revenue was down 9% In the third quarter, reported revenues rose by 16.7% to £2.007 billion. Revenues, in constant currencies, were up 6.7%, reflecting both the acquisition of Taylor Nelson Sofres plc (“TNS”) and the [...]
Interpublic Group revenues down 11.8%
Following annoucements by Publicis and M&C Saatchi the Interpublic Group announced a 11,8% decrease in year on year organic revenue. Global economic downturn continues to impact top line revenue, leading to 14.2% organic revenue decrease for the third quarter of 2009 and 11.8% organic decrease year-to-date. Third quarter 2009 revenue of $1.43 billion, compared to $1.74 billion [...]
Online advertising stabilizing, offline still weak.
Here’s our regular update about the advertising industry. Similar to past updates the big advertising groups are still struggling but online advertising is stabilizing pointing to a possible early recovery for this category. Yahoo: Online Advertising Has Stabilized – BusinessWeek Business Week | October 21, 2009 Quote: Yahoo, in the midst of a sweeping reorganization [...]
Global adgrowth downgraded to -9.9%. Internet advertising up
Zenithoptimedia has downgraded ists advertising spend forecast for 2009. Here’s the text, for the full release and tables go here. New information about weak first half causes ZenithOptimedia to downgrade its global ad growth forecast for 2009 to -9.9% The second half is developing in line with predictions, demonstrating clear improvement in the rate of [...]
A novel way to sell camera’s
Nikon used the unconventional duo Helicopter Boyz to promote the new Nikon Coolpix camera. The Japanese agency GT Tokyo was responsible for the campaign.
Advertising spend falls less than expected
Bloomberg reports that U.S. advertising spending may fall 1.3 percent next year, less than previously forecast, as the economy and industrial production improve, according to research firm Magna Global. Ad spending will drop to $159 billion in 2010, the New York-based company said today in an e-mailed statement. In July, Magna predicted a 2.1 percent [...]
CEO Publicis Groupe moderately optimistic
PARIS: The global advertising market is continuing to witness a gradual improvement in trading conditions, but growth will remain slow for the foreseeable future, according to Maurice Lévy, chief executive of Publicis Groupe, the marketing services conglomerate via Lévy remains optimistic – Warc News – Warc.
Paid and on-demand content on both Youtube and Hulu
In seperate news messages today video sites Youtube and Hulu are reported to be in talks or consider video on demand supported by advertising (Youtube) and paid content (Hulu). This would be a next step to make these sites into ‘proper’ channels competing with TV. “The Google-owned site is believed to be in talks with [...]
Marketing spend falls for eight quarter running, Bellwether report
The latest IPA/BDO Bellwether survey was published today. It reveals that marketing spend fell for the eighth quarter running in Q3 but with the smallest reduction in budgets in over a year. Due to a strong rebound in business confidence — 47 per cent of companies surveyed are seeing improved prospects, consistent with the economy returning [...]
Golden Drum advertising festival last day
The Golden Drum festival is now over. At the awards ceremony the remaining 17 Silver Drums, 11 Golden Drums, one Silver Winged Nike, one Golden Winged Nike as well as 2 Golden Drum Grand Prix Awards where awarded. The Golden Rose for the best New European Agency of the year, was given to LEO BURNETT BEIRUT, [...]
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